Ooperon

Challenge

Ooperon, a company specializing in communication systems, personal alarms, and judicial institutions and healthcare facilities, was undergoing a significant transformation. The organization aimed to professionalize its operations, and recognized its existing brand identity and logo no longer aligned with the new direction. Ooperon needed a brand refresh that would accurately represent their commitment to reliability and top-notch service, as well as their professional ambitions.

Approach

Smaac started by creating a clear brand strategy tailored to Ooperon's target audience. This strategy served as a solid foundation for the development of a new, professional brand identity and logo design that reflected Ooperon's core strengths of reliability and service. Smaac carefully crafted the new visual style to ensure that it encapsulated the essence of the organization while setting it apart from competitors in the market.

What sets it apart

Ooperon is unique in its industry due to its strong technical proficiency and an unconventional approach to marketing and communication. While most companies in their sector may overlook the importance of these aspects, Ooperon recognized the opportunity to stand out and distinguish themselves within the market. By embracing a brand identity that highlighted their commitment to reliability and service, Ooperon has positioned itself as a true innovator, backed by a visually appealing and cohesive brand image.