Play showreel

We are a creative agency working globally

Get to know us

Creative & respectfully stubborn

Culture

Our walls are covered with discovery session reports, graphic experiments and advertisements that we are working on for clients. Post-it notes and sketchpads from brainstorming sessions litter our desks. Our creative minds are on a never-ending "chaotic" quest, while the processes and techniques we have created over the years provide structure, direction and tempo.

About

With more than 16 years of experience in brand design, we’ve noticed that brand strategy and brand design is the fuel of our enthusiasm. It’s an essential part of who we’ve become and how we see the world. To be honest, it’s what gets us out of bed. Working with Smaac, you’ll notice we are an eager bunch of creatives with a healthy dose of stubbornness.

Leadership

Alex de Winter
CEO, Founder, Sales
Demis van Doorn
COO
Jeroen Schapendonk
Lead Strategy
Mike Broekman
Creative Director

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