Plantlab
Brand Strategy
Brand Identity
Website Design & Development
Communication concepting
Challenge
Vertical farming is a booming market, and Plantlab is at the forefront. Established in 2010, it has long surpassed the startup phase. Without pesticides and using 95% less water, Plantlab harvests the best nature has to offer. However, defining what exactly "the best" is proves to be a challenge.
Given the impracticality of highlighting all 48 unique selling points (USPs) simultaneously, choices had to be made. The challenge was to distill all the positives into a single narrative—a clear, recognizable, and consistently conveyed message to propel Plantlab's growth.
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Approach
All things thrive in good soil. Therefore, formulating Plantlab's purpose statement was of paramount importance. Through a Brand Strategy and Marketing Strategy process, we arrived at a clear brand manifesto and a well-thought-out marketing plan. From there, we tackled the complete purpose branding overhaul and designed a new website.
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“The process was pleasant, pragmatic, swift and robust”
Eelco Ockers
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CEO
Plantlab
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What sets it apart
Workshops are a magic formula. They foster buy-in and enable the establishment of a shared purpose. Naturally, this led to the creation of the new tagline: "Growing the future together."
We revolutionized everything for Plantlab—a new purpose marketing strategy, a complete branding makeover, a new website, and an initial cross-media campaign. With a unique purpose and positioning strategy, Plantlab has everything it needs to continue growing.
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In the midst 2022 we connected with Smaac because we wanted to more clearly define our purpose and positioning. We've held extensive pitches with other parties but after one session with Smaac, the choice became very simple. The process towards our purpose and positioning was pleasant, pragmatic, swift and robust. This team consists of real professionals who stand for what they believe is the best direction for us. We are very happy with the results and decided to continue our collaboration with Smaac for the execution of our communication concepts, corporate branding and a fresh website. All-in-all, a very successful collaboration we are ecstatic about.
Eelco Ockers
CEO
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Plantlab
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