A beautiful corporate identity that matches your strategic positioning can help your company to stand out from the competition, and it can also help create a positive image for your company. If you are looking for a professional corporate identity, Smaac is the right place for you. In this article, we'll discuss some of the basics of corporate identity design. So if you're ready to take your business to the next level, read on.

What is a corporate identity?

It is important to understand what a corporate identity actually is. A corporate identity is much more than just a logo or a business card. In fact, it's all the visual elements of your business, from the colors you use to the way you communicate. This also means that every part of your marketing and communication - from your website to your tone of voice - is a valuable opportunity to propagate your corporate identity.

Professional corporate identity

If you are serious about corporate identity design, it is important to work with a professional design firm. There are many benefits to working with an agency as opposed to a freelance designer. First, an agency will have multiple designers and strategists, each with their own unique style or knowledge. This means that you will receive multiple corporate identity designs that always match your strategic positioning and target group.

Two corporate identity examples

It is easier to understand what a corporate identity is if you see some examples. So here are two well-known companies with strong and recognizable branding:

1. Nike corporate identity

Nike is one of the leading sports brands in the world, and their branding is a big part of their success. Nike uses bright, bold colors in their logo and marketing materials, making it simplistic and recognizable. But above all, this house style is in line with their positioning and target group. Nike focuses on athletes and athletes, so their corporate identity is geared to that. In addition, they have a simple, yet powerful logo that is easy to remember. All this makes Nike one of the most recognizable companies in the world.

2. Tony's Chocolonely

Tony's Chocolonely is a Dutch chocolate brand with a unique and very recognizable house style. Where nike mainly focuses on a powerful, tough corporate identity that focuses on athletes, you see that Tony's tries to measure an innocent playful style that better fits their target group and mission. "together we make 100% slave free the norm in chocolate". Their corporate identity with bright colours, unique illustrations and an innocent and playful tone-of-voice. All this makes Tony's Chocolonely one of the leading chocolate brands in the Netherlands. Maybe in the world?

Have a corporate identity designed

When you are ready to have a professional corporate identity designed, it is important to do a little research. You want to make sure you hire a company that is experienced in corporate identity design, and you also want someone who understands your business well. At Smaac, we believe that nothing beats a face-to-face conversation, so if you're in the area, we'd like to invite you to stop by and get to know us. If you are not in the area, you can always contact us for an (online) meeting where we would like to see our agency presentation in which our approach and philosophy are further explained!

‍