PROJECT

BALR.

Watch straps

SCROLL

Samsung provided the smart watch and luxury lifestyle brand BALR. provided the strap. An awesome collab that couldn’t have taken place without Smaac and Brand New Live.

With less than 4 weeks till the product launch, Smaac was asked to make the almost impossible possible. We were asked to create a design for the watch strap in the BALR. style, arrange the production and deliver them in the Netherlands.

CLIENT
BALR.
DELIVERABLES
CONCEPT / PACKAGING / PRODUCT DESIGN
Website
www.balr.com
DIMENSIONS
20 * 4 * 110
MATERIALS
SILICONE WITH SOFT TOUCH FINISH
PEOPLE SAID IT COULDN’T BE DONE, BUT THANKS TO OUR STRONG BONDS IN CHINA, WE MADE IT HAPPEN

No pun intended, but it was a race against the clock. The designers started from scratch in the Smaac studio. While simultaneously, our Production Manager took a plane to the factory, where mould construction and material preparations were already on the way. 

Within a time span of just 3.5 weeks

Smaac was able to get their suitcases filled with BALR. watch straps, catch the flight back and deliver the straps on time for the launch.

Want to be different? Give us a call.

Alex de Winter CREATIVE DIRECTOR +31 (0) 73 610 07 89
CASE

Macallan

ICE BALL MAKER

SCROLL

De Macallan Ice Ball Maker dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

CLIENT
Macallen
DELIVERABLES
CONCEPT / PRODUCT DESIGN / PACKAGING / PRODUCTION
DELIVERABLES
www.macallenwhiskey.com
DIMENSIONS IBM
60 x 40 x 40
MATERIALS IBM
PVC / BRUSHED ALUMINUM
PRODUCTION BY OUR HAND PICKED PREFERRED
SUPPLIERS IN CHINA

Smaac exeeded all expections with a high-end creative product. An absolute “game-changing” product in our business, and now our Macallan hero pruduct!

Thompson Dubé BRAND MANAGER MACALLEN

De Macallan Ice Ball Maker dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

Are you in need of a hero product like this? Give our specialist a call!

Martijn Dijkhuizen SOURCING & PRODUCTION MANAGER +31 (0) 73 610 07 89