CASE

Rituals

Smartphone Candle

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At Christmas, your best present is to be present.

Rituals asked Smaac to support their #shareyourlight campaign which is a social movement, encouraging people to put their phone down during Christmas. This resulted in a premium that helps you to focus your undivided attention to your loved ones…

CLIENT
Rituals
DELIVERABLES
PACKAGING / PREMIUMS / PRODUCT DESIGN / PRODUCTION
WEBSITE
www.rituals.com
DIMENSIONS
25 * 35 * 50 mm
MATERIALS
HIGH GLOSS ABS & TRANSLUCENT PS
1.200.000 PCS


PRODUCTION BY OUR HAND PICKED PREFERRED SUPPLIERS IN CHINA

We are all connected through our smartphones and tend to forget our real connections. For some, putting your phone down during social occasions is a real commitment.

The clip-on candle light sets the scene.

Most importantly, it reminds people to value their Christmas interactions. The candle works by putting your phone’s flashlight on, clipping on the candle and turning your phone screen side down, #phonedownchristmas. The light from your flashlight shines through the base of the candle, illuminating the ‘flame’ on top.

The design process started with a prototype made from a translucent bic-pen, hot glue and a plastic clothes peg.

To everyone’s delight, this functional prototype worked like a charm.

This rapid prototyping model with some computer renders of how it could potentially look, was enough to convince the Rituals to team up.

The designers and engineers developed this into a design that is similar in design to their retail candles. When all departments were convinced and confident it was off to prototyping.

For this round of prototyping it was essential that we made it in the right materials. CNC milling the small pieces was necessary to double check that the assembly of the pieces would work as expected, the light would flow through properly and disperse evenly from the top and of course, that it would look awesome.

Transportation was an interesting aspect for this case. Our standard preference for transportation from China is sea-freight. But, with these ships taking more than a month for the journey, sea-freight was simply out of the question.

Making 1.2 million of something means every detail counts!

To keep the transportation costs as low as possible, we designed the clip as a separate piece. This way we were able to reduce the packaging size and so the volume – making it possible to transport the goods within budget by air-freight.

Christmas didn’t have to wait on Smaac. The goods were delivered on time and distributed worldwide to all the Rituals stores. With every purchase at a Rituals store customers received one Smartphone candle light. And so the social movement message was spread of a phone down Christmas.

#SHAREYOURLIGHT #PHONEDOWNCRHISTMAS

Need something unique? Give us a call.

Alex de Winter CREATIVE DIRECTOR +31 (0) 73 610 07 89
PROJECT

Red Bull

Inflatable mini arch

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PROJECT

Daelmans

Waffle warmer

CONCEPT / PACKAGING / PRODUCT DESIGN
CASE

Macallan

ICE BALL MAKER

SCROLL

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CLIENT
Macallen
DELIVERABLES
CONCEPT / PRODUCT DESIGN / PACKAGING / PRODUCTION
DELIVERABLES
www.macallenwhiskey.com
DIMENSIONS IBM
60 x 40 x 40
MATERIALS IBM
PVC / BRUSHED ALUMINUM
PRODUCTION BY OUR HAND PICKED PREFERRED
SUPPLIERS IN CHINA

Smaac exeeded all expections with a high-end creative product. An absolute “game-changing” product in our business, and now our Macallan hero pruduct!

Thompson Dubé BRAND MANAGER MACALLEN

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Are you in need of a hero product like this? Give our specialist a call!

Martijn Dijkhuizen SOURCING & PRODUCTION MANAGER +31 (0) 73 610 07 89