CASE

Old Amsterdam

Glass mounted display

SCROLL

Old Amsterdam is always in search of finding unique Point Of Sales (POS) products to stand out amongst all other cheese brands. Off to the stores we went to explore how we could upgrade the Old Amsterdam shelf presentation.

CLIENT
Old Amsterdam
DELIVERABLES
POS / PRODUCT DESIGN / PRODUCTION
WEBSITE
www.oldamsterdam.com
DIMENSIONS
340 * 170 * 105 mm
MATERIALS
ABS WITH HYDRO TRANSFER PRINTED ARTWORK
7.000 PCS

PRODUCTION BY OUR HAND PICKED PREFERRED
SUPPLIERS IN CHINA

After we visited several stores and tasted a hand full of each cheese, we started to sketch and brainstorm. The eureka moment came when we realized

the best way to stand out was not to be in the crowd, but outside the crowd.

Claiming a unique position where no other cheeses were presented, was the direction we chose. The concept was to have a cheese wheel “floating” through the glass panel on the side of the cooling. We got Old Amsterdam excited and so we moved on towards the development phase.

The first challenge was getting the display to stick to glass panels whilst bearing the weight of the display and cheese. No glue! The solution was a special loading lever that we developed at Smaac, which maximized the weight bearing capabilities of the suction cups. Challenge accepted, problem solved.

The next challenge was applying the artwork. Due to the double curved shape of the cheese wheel, we couldn’t rely on standard printing solutions. We had to resort to a process called hydro printing. This is a process whereby a print film is suspended on water and the object is pushed into the water by hand, through the print sheet. Thanks to high-skilled workers at the factory, we managed to get the print aligned the way we needed it.

A smart way to simplify the production, keeping such large products within budget, was achieved by using two symmetrical halves to form the product.

The upper and lower part are two identical components.

It takes some mind bending and discussions, but in the end well worth it for the client.

The cheese wheel is a totally new POS display yet seamlessly fits the Old Amsterdam brand.

It’s multifunctional application makes it a very valuable product. Two halves can be attached together to make a whole round cheese wheel, great for brand communication. Half can be used with the lid up for cheese sampling. The lid can be rotated and has a holder for leaflets for extra communication. Or, our favourite, it can be attached to any smooth panel in-store, where the cheese no longer sits in the crowd of cheeses, but rises above all the competition.

Reference

Don’t take our word for it, this is what others say about us.

Create the difference! Let's get in touch.

Erik Veenstra ART DIRECTOR +31 (0) 73 610 07 89
CASE

Macallan

ICE BALL MAKER

SCROLL

De Macallan Ice Ball Maker dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

CLIENT
Macallen
DELIVERABLES
CONCEPT / PRODUCT DESIGN / PACKAGING / PRODUCTION
DELIVERABLES
www.macallenwhiskey.com
DIMENSIONS IBM
60 x 40 x 40
MATERIALS IBM
PVC / BRUSHED ALUMINUM
PRODUCTION BY OUR HAND PICKED PREFERRED
SUPPLIERS IN CHINA

Smaac exeeded all expections with a high-end creative product. An absolute “game-changing” product in our business, and now our Macallan hero pruduct!

Thompson Dubé BRAND MANAGER MACALLEN

De Macallan Ice Ball Maker dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

Are you in need of a hero product like this? Give our specialist a call!

Martijn Dijkhuizen SOURCING & PRODUCTION MANAGER +31 (0) 73 610 07 89