CASE

Bonduelle

SALAD SHAKER

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Bonduelle is committed to help you get your daily veggies, as easy as possible. The perfect product to back their mission? A Bonduelle salad shaker, proudly brought to you in cooperation with Smaac.

CLIENT
Bonduelle
DELIVERABLES
CONCEPT / PACKAGING / POS / PREMIUMS / PRODUCT DESIGN / PRODUCTION
WEBSITE
www.bonduelle.com/en
DIMENSIONS
110 * 110 * 190 mm
MATERIALS
FOOD SAFE TRANSPARENT PP & ABS
63.000 PCS


PRODUCTION BY OUR HAND PICKED PREFERRED SUPPLIERS IN CHINA

Salad on the go?

If you want your salad to be crispy at the moment you eat it, you will have to keep your croutons and dressing divided until the last moment. For this you would want a salad shaker with separate containers, that you can keep together and most importantly, doesn’t leak!

We were set to work with an extremely tight budget. This meant we had to get real creative!

Phase one was giving the salad shaker the right look and feel. Sometimes this process takes place using cardboard and hot-glue, sometimes we use clay, but most often it starts at the drawing board. No one draws a design in one go. It’s a matter of refining forms, lines and shapes, until you achieve something that looks great and fits the preliminary objectives.

The proof is always in the pudding, so next is prototyping. With our in-house 3D printer we created the necessary prototypes to test if everything works in the real world.

These models are then fine tuned, and again new 3D prototype prints are made. This cycle is repeated until everyone is confident that the refined design is ready for the next step, manufacturing. For the injection moulds, huge blocks of steal are processed in the CNC milling machine. These high pressure resistant blocks form the products in the injection molding machine, when all parties agreed on the first out of tool samples.

Solidworks is our main choice for CAD design. In this extensive piece of software the team construct a digital 3D model based on the 2D sketches.

Sometimes it looks good on paper, but to transform it into a 3D shape is a whole other ball game.

As the design comes to life in 3D, details are added, and the continual discussions start between production, engineering and design. For instance, ‘how do we create a leak proof seal, so that the dressing doesn’t come out from underneath the lid’? The go to solution is adding a silicone sealing ring, but this wasn’t possible within the budget. This is where our engineers eventually found the solution.

You wouldn’t expect it, but a Coca Cola bottle cap is a highly engineered thing. Using a minimal amount of plastic and no silicone, it’s able to create a strong leak-proof seal. Now we ‘simply’ had to translate this technology into our Bonduelle lid.

In the meantime, our packing experts developed a gift box, which holds 1 shaker and 2 Bonduelle crispy mais mini packs as a set. Gift boxes are very effective as there is a lot of space for brand communication. The large size also results in a high perceived value for the customer.

It looks like you are giving away a present!

Are you in need of a hero product like this? Give our specialist a call!

Alex de Winter CREATIVE DIRECTOR +31 (0) 73 610 07 89
PROJECT

Chaudfontaine

Bottle Cooler

CONCEPT / PACKAGING / PRODUCT DESIGN
PROJECT

Old Amsterdam

Cheese Picks Dispenser

CONCEPT / PACKAGING / PRODUCT DESIGN
CASE

Macallan

ICE BALL MAKER

SCROLL

De Macallan Ice Ball Maker dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

CLIENT
Macallen
DELIVERABLES
CONCEPT / PRODUCT DESIGN / PACKAGING / PRODUCTION
DELIVERABLES
www.macallenwhiskey.com
DIMENSIONS IBM
60 x 40 x 40
MATERIALS IBM
PVC / BRUSHED ALUMINUM
PRODUCTION BY OUR HAND PICKED PREFERRED
SUPPLIERS IN CHINA

Smaac exeeded all expections with a high-end creative product. An absolute “game-changing” product in our business, and now our Macallan hero pruduct!

Thompson Dubé BRAND MANAGER MACALLEN

De Macallan Ice Ball Maker dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

Are you in need of a hero product like this? Give our specialist a call!

Martijn Dijkhuizen SOURCING & PRODUCTION MANAGER +31 (0) 73 610 07 89