CASE

Bavaria

Bavaria Can glass

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Bavaria, a family brewery since 1719, had an ambitious goal:
“Bring home the experience of the pub, to boost the sales of our beer cans”.

At Smaac we love challenges. The result? 55.000 innovative products. And with a patent pending, another premium we’re very proud of.

DELIVERABLES
CONCEPT / PACKAGING / PREMIUMS / PRODUCT DESIGN / PRODUCTION
DIMENSIONS
60 x 60 x 60
MATERIALS
ABS / Silicone / Transparant SAN
PRODUCTION BY OUR HAND PICKED PREFERRED SUPPLIERS IN CHINA

Imagine the experience of having a drink in the pub. One that you simply don’t have, when drinking a beer from a can. Well, a table full of sketches, a wall full of post-its, and a lot of *burp* inspiration later – an interesting clash of ideas was found.

One person said ‘can’ Another said ‘glass’

And the idea was born: a ‘can-glass’ that changes your beer can into a luxury glass that’s able to deliver a premium pub beverage experience.

 

Premiums extend the identity of a brand and should match that in every detail. One element we really found essential was the Bavaria shield trademark. Furthermore, we took the Bavaria glass to help us determine the shape of the glass to ensure we got the same drinking experience. By merging these elements, the first visualizations were created.

A new concept, yet 100% Bavaria.

A great challenge layed ahead whereby we had to translate this ‘simple’ concept into a working product. We used our in-house 3D printer to prototype and validate models.

Many beverage cans were cut in half, to examine how we could firmly fit the two together. Silicone was the final choice, because it allows for a degree of flexibility and created a water tight seal.

Another challenge we faced was that we couldn’t use any glue.

Glue is horrible for productions, it’s messy and gets all over the place, takes a lot of time, and most importantly it isn’t food safe. So we had the extra challenge that all parts could be permanently assembled with a thorough snap-fit.

We wanted the glass to look real, so we used a unique SAN-plastic which looks just like the real thing and has the added benefit of being really strong. It mimics the real, more fragile, glass so well that the Bavaria beverage expert fully approved the drinking experience. Oh, and one more thing, SAN-plastic is a bit cold so even on your lips it feels like glass.

The Can Glass was festively launched on our King’s Birthday during the national Kingsday celebrations in the Netherlands. Cheers!

In need of creativity? Let's get in touch!

Erik Veenstra ART DIRECTOR +31 (0) 73 610 07 89
CASE

Old Amsterdam

Glass mounted display

CASE

Macallan

ICE BALL MAKER

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De Macallan Ice Ball Maker dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

CLIENT
Macallen
DELIVERABLES
CONCEPT / PRODUCT DESIGN / PACKAGING / PRODUCTION
DELIVERABLES
www.macallenwhiskey.com
DIMENSIONS IBM
60 x 40 x 40
MATERIALS IBM
PVC / BRUSHED ALUMINUM
PRODUCTION BY OUR HAND PICKED PREFERRED
SUPPLIERS IN CHINA

Smaac exeeded all expections with a high-end creative product. An absolute “game-changing” product in our business, and now our Macallan hero pruduct!

Thompson Dubé BRAND MANAGER MACALLEN

De Macallan Ice Ball Maker dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

Are you in need of a hero product like this? Give our specialist a call!

Martijn Dijkhuizen SOURCING & PRODUCTION MANAGER +31 (0) 73 610 07 89